The Hidden Cost of Single-Model PPC Automation
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The Hidden Cost of Single-Model PPC Automation

Most platforms rely on one model to make every decision. We ran a 90-day experiment comparing single-model versus 7-model consensus — the results will change how you think about automation.

38
accounts studied
90d
study duration
34%
waste reduction
7×
model consensus
EL
Emma Larsson
Head of Strategy
Feb 24, 2025
8 min read
AutomationConsensus ModelingAccount Strategy
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EL
About the author
Emma Larsson
Head of Strategy

Emma leads strategy research at Scaletrics, studying how multi-model consensus systems outperform single-model automation across large PPC accounts. Before Scaletrics she ran paid search for three DTC brands.

AutomationConsensus ModelingAccount Strategy
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