Large language models decode the semantic intent behind every query.
Scaletrics doesn't pattern-match against word lists — it reads each search term the way a strategist would, parsing commercial viability, audience alignment, and conversion likelihood through deep language understanding. Hundreds of waste terms blocked per month compound into measurable performance gains across your entire portfolio.
At $100K+ monthly spend, search term waste isn't a rounding error — it's a strategy problem.
Scaletrics evaluates every query your campaigns trigger and applies the same rigor your best analyst would — but across every campaign, every keyword, every day.
Common questions from teams evaluating the module.
Your best-performing queries become your newest exact match keywords.
Search terms with strong buying signals are extracted and deployed as exact match keywords on a 30-day trial. Each candidate must outperform existing benchmarks to earn permanent status — underperformers are paused automatically, so your account only grows stronger.
Turn search queries into revenue. Automatically.
All converting search terms get evaluated by Scaletrics models and senior experts and the best candidates promoted to exact match keywords and tested for 30 days. Only proven performers survive — every candidate ships with a full test results report. Your keyword portfolio gets stronger every cycle, without you lifting a finger.
Every search term categorized, tracked, and turned into a strategic signal.
The Search Term Manager classifies every query by type — brand, competitor, generic — and tracks how each category shifts across campaigns and keywords over time. When competitor terms spike in a branded campaign, or generic queries drift toward irrelevant verticals, the system flags the pattern before it becomes a problem.