Full-Funnel PPC Audit
Free

A senior PPC expert audits
your ad accounts, end to end.

No software to install and no commitment. A senior specialist reviews every platform you run ads on, from Google Ads to Microsoft Ads and Meta, across structure, tracking, funnel, creative, and spend. You get back a prioritized roadmap of the biggest wins, at no cost and no obligation.

No card required
Read-only access, no changes made
Roadmap yours to keep
What We Audit

Six layers, reviewed the way we would for a paying client.

A full-funnel audit covers every stage from impression to conversion. Nothing skimmed, nothing skipped.

01
Account structure & campaign architecture

How your campaigns, ad sets, and targeting are organized across every platform, and where the structure is quietly working against your budget.

02
Conversion tracking & measurement

Tags, enhanced conversions, GA4, and offline conversion imports. If the data is wrong, every decision downstream is wrong too.

03
Funnel & landing pages

The path from click to conversion: where visitors drop off, where intent is lost, and which pages are quietly driving up your ad costs.

04
Ad creative & messaging

Whether your ads match audience intent, use the full ad real estate available, and give each platform enough variants to test.

05
Budget & bidding strategy

How spend is paced across the account and where the bidding strategy is fighting your goals instead of serving them.

06
Wasted spend & negative coverage

Search terms, placements, and audiences quietly draining budget, plus the negative coverage that would stop them.

How It Works

Three steps from first call to a roadmap in your hands.

01
You
Book a short call
Fifteen minutes to share your goals and grant read-only access to your account.
02
Our Expert
A senior expert audits your account end to end
A specialist reviews structure, tracking, funnel, creative, and spend by hand, not with an automated report.
03
Delivered
You get a prioritized roadmap
On a review call we walk you through the biggest wins in priority order, with the projected impact of each.
Tracking & Measurement

Most accounts optimize toward the wrong number. We start by proving the data is right.

Enhanced conversions misfiring, duplicate tags, GA4 and your ad platforms reporting different totals, offline imports that never landed. We check every measurement surface before we trust a single metric.

Enhanced conversions and consent mode
GA4 and ad-platform reconciliation
Offline and CRM import checks
Conversion tracking: full sweep
AUDITING
MEASUREMENT AUDITEXAMPLE6 surfaces checked
Google & Meta conversion tags
Firing on all pages
OK
Enhanced conversions
Hashing not verified
ISSUE
GA4 to ad-platform import
2-day attribution lag
WARN
Offline conversion import
Not configured
MISSING
Duplicate conversion actions
3 duplicates found
ISSUE
Cross-domain tracking
Linker verified
OK
4 of 6 surfaces need attention before the reported numbers can be trusted.
Wasted Spend & Negatives

Every account is leaking budget somewhere. We show you exactly where.

Broad match bleed, irrelevant search terms, redundant placements, and audiences you never meant to pay for. We quantify the leak and hand you the negatives to stop it.

Search term and placement review
Negative list coverage
Broad match bleed analysis
Wasted spend: search terms
AUDITING
WASTED SPEND · LAST 30 DAYSEXAMPLE0 conversions
SEARCH TERMCLICKSCOST
free crm software
180$412
crm jobs
96$268
what is a crm
142$203
hubspot login
88$176
crm wikipedia
54$91
RECOVERABLE / MONTH
across 5 shown · 40+ more in the full report
$1,150
The Deliverable

You leave with a roadmap, not a sales pitch.

A concrete, prioritized list of the biggest wins in your account, ordered by impact and ready to action.

AUDIT ROADMAP6 priorities · 1 critical
EXAMPLE

Ranked by impact: biggest wins first.

Every finding is concrete, tied to a projected outcome, and ordered so you know exactly what to action first.

1
CRITICALTracking
Enhanced conversions misconfigured, inflating reported ROAS by ~18%
Fix restores an accurate bidding signal
2
HIGHWasted Spend
Broad match bleed across 40+ irrelevant search terms
$3,100 / mo recoverable
3
HIGHStructure
Brand and non-brand sharing one campaign budget
Isolate to protect brand CPC and pacing
4
MEDIUMLanding Page
Primary landing page loads in 6.2s on mobile
Quality Score and conversion-rate upside
5
QUICK WINCreative
Three ad groups running a single responsive search ad
Add variants to unlock testing headroom
6
QUICK WINNegatives
No shared negative list applied to non-brand campaigns
Stops cross-campaign overlap today
What You Walk Away With

Concrete next steps, whether or not we ever work together.

A prioritized roadmap

The biggest wins in your account, ranked by impact so you know exactly what to do first.

Quick wins you can action today

Changes you can make immediately. No tools to buy, no budget increase required.

A clear view of where budget is leaking

The wasted spend hiding in your account, quantified in dollars per month.

No cost. No obligation.

The audit is genuinely free. If it makes sense to work together afterward, we will talk about it. If not, the roadmap is yours to keep.

Frequently Asked

What to expect from the audit.

A senior expert, not a scorecard.

A specialist reviews every layer of your account by hand, then delivers a prioritized roadmap of the biggest wins.

6 layers audited
account structure to funnel, end to end
Read-only access
we make no changes to your accounts
Prioritized roadmap
every finding ranked by impact
Live review call
a specialist walks you through it
01
Is the audit really free?

Yes, genuinely free, with no card required and no obligation. It is how we start relationships: we would rather show you the value up front than pitch you on a call. You keep the roadmap either way, whether or not we go on to work together.

02
What access do you need?

Read-only access to the ad accounts you want reviewed, whether that is Google Ads, Microsoft Ads, Meta, or others, plus optionally your GA4 property and analytics. That is enough to review structure, tracking, spend, and funnel data. We make no changes to your accounts during the audit, and the roadmap is yours to action however you choose.

03
How long does it take?

A short intro call to align on goals and grant access, a few business days for a senior specialist to work through the account by hand, then a review call to walk you through the findings. Most audits are completed and reviewed within a week of the first call.

04
Who performs the audit?

A senior PPC specialist reviews your account personally, to the same standard we apply to paying clients. This is not an automated scorecard or a generic PDF export. Every finding is checked and prioritized by a person who manages accounts for a living.

05
What do I actually receive at the end?

A prioritized roadmap of the biggest wins in your account, walked through live on a review call. Each item names the issue, the area it sits in, and the projected impact, plus the quick wins you can action immediately without any tools or budget increase.

06
Is this just a sales call in disguise?

No. The audit stands on its own, and the roadmap is yours to keep regardless of what happens next. If our platform and team are a fit for what the roadmap uncovers, we will say so. There is no pressure and no catch.

Book Your Audit

Find out where your account is leaving money on the table.