Every keyword, engineered for
peak performance at every stage.

Each keyword is scored across CPA trend (4-week trajectory), conversion rate stability, Quality Score trajectory, impression share, click-through rate, auction competitiveness, landing page relevance, ad copy alignment, search intent match, cannibalization risk, budget efficiency contribution, and portfolio diversity impact. These dimensions are weighted by your account's specific conversion patterns and recalibrated weekly.

The discovery engine mines three sources continuously: your search term reports (identifying high-converting queries not yet targeted as keywords), semantic gap analysis (finding intent-relevant terms your competitors bid on that you don't), and auction landscape scanning (identifying keywords where competitive pressure is temporarily low). Each candidate is scored for buyer intent, campaign fit, and projected cost before surfacing.

The system tracks CPA, conversion rate, and Quality Score week-over-week. When 4-week sustained decline is confirmed across any two dimensions, a replacement keyword — already shadow-tested against your conversion benchmarks — is staged for activation. You approve the swap with one click. The declining keyword is paused, not deleted, preserving historical data for future analysis.

The system monitors search impression share data and auction insights to identify when two or more of your keywords trigger for the same search queries. It quantifies the CPC inflation caused by self-competition, maps which campaigns and ad groups are affected, and dispatches a team notification with the specific conflict and recommended resolution — typically consolidating to the higher-performing keyword.

The system connects via read-only Google Ads access — no tracking changes, no pixel work, no setup from your team. Portfolio health scoring and keyword classification begin as data flows in. Discovery candidates surface once the system has accumulated enough search term data to score intent accurately. The calibration period during the first months is when your analyst tunes the scoring model to your specific account patterns, conversion thresholds, and competitive landscape.

Every recommendation — whether it's pausing a declining keyword, activating a discovery candidate, or resolving a cannibalization conflict — surfaces as a one-click approve or reject on your dashboard. When you override, the system adjusts its scoring model for your account, improving future recommendations. Protected keywords can be marked as untouchable regardless of score.