Get in Touch

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Your account is supported by senior PPC operators — not a ticket queue.

Your Advisory Team
Responds within one business day
HEAD OF PPC ENGINEERING
Ayse Guney
Head of PPC Engineering

Builds the measurement and control layer behind every recommendation — conversion modeling, attribution sanity checks, and the automation guardrails that make scaling spend safe.

Get in touch with Ayse
HEAD OF GROWTH STRATEGY
Dennis Beytekin
Head of Growth Strategy

Sets the strategic posture across each account — bid philosophy, channel mix, and growth thesis — and personally signs off on material changes before they reach a live campaign.

Get in touch with Dennis
Your request routes directly to your chosen specialist — no queue, no handoffs.
Common Questions

Quick answers

36 answers across 6 categories — from getting started to enterprise security.

Scaletrics is a continuous optimization layer for Google Ads, run by senior PPC operators. We launch with two modules — Search Term Extraction and Keyword Performance — and add more on a published roadmap. Every material recommendation is modelled, reviewed by a senior operator, and queued for your approval.

Most accounts see measurable lift inside the first 2–4 weeks as search-term and keyword recommendations start landing. The bigger structural gains — keyword consolidation, lifecycle replacements, portfolio-wide negatives — compound over the first 90 days.

No. We act as an extra senior bench on your account — modelling and reviewing the high-volume work so your in-house team can focus on strategy, creative, and direction.

Google Ads at launch. Microsoft Ads is on the roadmap.

We start with a live 60-minute strategy session — a walkthrough of your specific account and the recommendations we'd surface. No commitment required to take it.

Two things. Every recommendation goes through senior operator review before it reaches you — not just algorithmic output. And we ship modules at production depth: no shallow features dressed up as ten.

How-To Guides

Step-by-step walkthroughs

Guided walkthroughs for every module. Select a module to explore.

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Select Module
Budget Performance
Coming soon
Reallocation, guardrails, pacing, portfolio groups
beginner
👍 96%

Set Up Budget Guardrails

Define the flexibility range that controls how much budget can shift between campaigns.

8 min
6 steps
Start
intermediate
👍 94%

Configure Portfolio Groups

Group related campaigns so budget reallocates intelligently within strategic clusters.

10 min
7 steps
Start
beginner
👍 97%

Enable Saturation Detection

Automatically identify campaigns hitting diminishing returns so budget flows elsewhere.

6 min
4 steps
Start
beginner
👍 95%

Set Approval Mode

Choose between autonomous execution, balanced notifications, or full manual approval.

5 min
3 steps
Start
intermediate
👍 91%

Create Budget Pacing Alerts

Get notified when campaigns underspend or overspend relative to daily targets.

7 min
5 steps
Start
advanced
👍 90%

Configure Cross-Platform Sync

Unify Google Ads and Microsoft Ads budgets into one rebalancing system.

12 min
8 steps
Start
advanced
👍 93%

Build Custom Reallocation Rules

Create conditional logic that triggers budget shifts based on your own criteria.

15 min
10 steps
Start
intermediate
👍 92%

Set Daily vs. Monthly Strategies

Choose between daily pacing control or monthly budget optimization per portfolio.

8 min
5 steps
Start
Help Center

Browse by category

24/7 access to guides, articles, and documentation for every feature.

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Coming soon
24 articles
Getting Started
Account setup, onboarding, first connections, team invitations, and platform navigation
Popular
Connect your first account
Platform overview tour
Invite team members
First module activation
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Coming soon
52 articles
Optimization Modules
Configure all 6 modules — budget, search terms, keywords, landing pages, strategy, and ad copy
Popular
Module overview & requirements
Per-campaign toggles
Budget guardrail setup
AI consensus configuration
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Coming soon
18 articles
Account & Billing
Plans, payments, team management, invoices, permissions, and account settings
Popular
Change plan or upgrade
Download invoice
Team roles & permissions
Two-factor authentication
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