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Your account is supported by senior PPC operators — not a ticket queue.

Builds the measurement and control layer behind every recommendation — conversion modeling, attribution sanity checks, and the automation guardrails that make scaling spend safe.
Get in touch with Ayse
Sets the strategic posture across each account — bid philosophy, channel mix, and growth thesis — and personally signs off on material changes before they reach a live campaign.
Get in touch with DennisQuick answers
36 answers across 6 categories — from getting started to enterprise security.
Scaletrics is a continuous optimization layer for Google Ads, run by senior PPC operators. We launch with two modules — Search Term Extraction and Keyword Performance — and add more on a published roadmap. Every material recommendation is modelled, reviewed by a senior operator, and queued for your approval.
Most accounts see measurable lift inside the first 2–4 weeks as search-term and keyword recommendations start landing. The bigger structural gains — keyword consolidation, lifecycle replacements, portfolio-wide negatives — compound over the first 90 days.
No. We act as an extra senior bench on your account — modelling and reviewing the high-volume work so your in-house team can focus on strategy, creative, and direction.
Google Ads at launch. Microsoft Ads is on the roadmap.
We start with a live 60-minute strategy session — a walkthrough of your specific account and the recommendations we'd surface. No commitment required to take it.
Two things. Every recommendation goes through senior operator review before it reaches you — not just algorithmic output. And we ship modules at production depth: no shallow features dressed up as ten.
Step-by-step walkthroughs
Guided walkthroughs for every module. Select a module to explore.
Set Up Budget Guardrails
Define the flexibility range that controls how much budget can shift between campaigns.
Configure Portfolio Groups
Group related campaigns so budget reallocates intelligently within strategic clusters.
Enable Saturation Detection
Automatically identify campaigns hitting diminishing returns so budget flows elsewhere.
Set Approval Mode
Choose between autonomous execution, balanced notifications, or full manual approval.
Create Budget Pacing Alerts
Get notified when campaigns underspend or overspend relative to daily targets.
Configure Cross-Platform Sync
Unify Google Ads and Microsoft Ads budgets into one rebalancing system.
Build Custom Reallocation Rules
Create conditional logic that triggers budget shifts based on your own criteria.
Set Daily vs. Monthly Strategies
Choose between daily pacing control or monthly budget optimization per portfolio.
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