Part of your team from day one.
Accountable to your goals like everyone else.

A senior PPC strategist and a data analyst — embedded in your operation, accountable to your targets, present in your planning. A structured cadence keeps you genuinely informed, not just updated. Every decision is tested, logged, and visible. Reasoning, confidence, outcome. Always.

01
Your Advisory Team

An extension of your team. Two operators who behave like colleagues, not consultants.

Consultants disappear between calls. Colleagues are around. The strategist and engineer are around — same team, same Slack, same context — for the life of the engagement.

Your Advisory Team
Responds within one business day
HEAD OF PPC ENGINEERING
Ayse Guney
Head of PPC Engineering

Builds the measurement and control layer behind every recommendation — conversion modeling, attribution sanity checks, and the automation guardrails that make scaling spend safe.

Get in touch with Ayse
HEAD OF GROWTH STRATEGY
Dennis Beytekin
Head of Growth Strategy

Sets the strategic posture across each account — bid philosophy, channel mix, and growth thesis — and personally signs off on material changes before they reach a live campaign.

Get in touch with Dennis
Your message goes straight to your two operators — no queue, no handoffs, same Slack threads.
01
How it works
Embedded in
Your Operation

We don't work alongside your team — we integrate into it. Present in your Slack, on your planning calls, inside your reporting stack from week one.

◎
Direct Slack access
Your team is in your Slack workspace from day one — not behind a ticketing system or a once-weekly email digest. Questions get answers in hours, not days.
◈
Present in planning calls
Your strategist joins your quarterly and sprint planning sessions. Campaign decisions are informed in real time, not corrected after the fact.
⟳
Brand context loaded upfront
Your guidelines, tone, audience definitions, and conversion logic are briefed upfront and maintained throughout. Every recommendation reflects your brand, not a generic best practice.
✓
Your CRM, your attribution
We work inside your reporting environment — your GA4, your CRM, your attribution model — not a separate portal that doesn't talk to anything you actually use.
02
How it works
Proactive,
Not Reactive

We raise the flag before you notice the problem. Daily monitoring means every anomaly, every opportunity, every risk surfaces to you — before it compounds.

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Daily performance monitoring
Spend pacing, conversion rates, quality scores, and auction dynamics are reviewed every day — not on a weekly cadence that lets problems run for six days before anyone looks.
◈
Opportunities flagged before they close
Competitor bidding gaps, seasonal search surges, and budget reallocation windows are identified and surfaced to you before they're gone. You get the upside, not the post-mortem.
⟳
You hear about problems first
If a landing page breaks, a budget over-paces, or a campaign's CPA trends in the wrong direction — you get a message from us before you notice it in your own data.
✓
Unscheduled alerts, always
Significant events don't wait for the Monday brief. A same-day alert goes out the moment something material happens — budget deviation, conversion anomaly, competitive shift — with context and a recommended action.
03
Testing & Accountability

Your team runs the tests. You see every result.

Your strategist designs the experiment plan, your analyst runs each test against a pre-agreed hypothesis, and your campaign manager rolls winners into production. Every test ships with a clear hypothesis, a confidence threshold, and a documented outcome — so the wins are repeatable and the losses teach us something.

Keyword Test · Cycle 09
30-day verdict · replacement for declining keyword
WINNER
Replacement keyword
"wide fit running trainers"
+24 conversions in 30 days at a −28% CPA.
CohortCPACVRvs Old
New winner
$384.6%−28%
Old keyword
$532.4%—
Landing Page Test · Day 14 / 30
/pricing-v2 (variant B) vs /pricing (control)
Running
Daily CVR · last 14 daysVariant B leading · +1.4 pts
Variant B · /pricing-v2
4.8%
Sessions 1,142Confidence 92%
Control · /pricing
3.4%
Sessions 1,156Confidence —
Weekly
Test review cadence
Permanent
Decision log retained
Hypothesis-led
Every experiment
How we work

Our Growth Process

Proprietary analysis, expert teams, and rigorous experimentation — combined into a single process every account runs end-to-end.

01
Step 01
02
Step 02
03
Step 03
04
Step 04
01
Analyze existing data

We start by ingesting every signal in your account — campaigns, search terms, conversions, attribution. Our models run extensive analysis across the portfolio to surface waste, hidden winners, and the structural problems your current setup is hiding.

Step 01
02
Strategy & growth stack

Next we design the optimization plan and build the integrated growth stack that supports it — best-in-class tools, calibrated models, and a measurement layer engineered to make every change observable, attributable, and reversible.

Step 02
03
Put together a team of experts

We bring in world-class PPC experts to manage the growth within each channel. Your strategist owns the account, your analyst calibrates the models, and your campaign manager executes — all on your account, not a shared rotation.

Step 03
04
Execute growth experiments

Core to the growth process is our experimentation framework. We design and ship experiments with a hypothesis, variable metric, targets, baselines and time frames. We track performance every week, report to you, and double down on what's compounding.

Step 04
Our Commitment to You

You shouldn't have to wonder what your agency is doing.

Every Scaletrics engagement comes with structural accountability built in from the first day — not as an add-on you negotiate, not as something you have to chase. Here is exactly what you can hold us to.

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Your team is set before day one
⟳
Performance tracked, not assumed
◈
Full audit trail, always
✓
Proactive without prompting