Enterprise
Computational PPC Engineering

Every dollar.
Engineered to perform.

Six optimization modules running 24/7 — eliminating waste, protecting performance, and surfacing opportunities no team has time to find manually.

Every account
1:1
Expert help
Every decision
100%
Full audit trail
Less manual work
80%
Your time, reclaimed
Complete PPC Optimization

Calculated Precision. Strategic Control.

Six intelligent modules turning operational complexity into scalable structure, while you focus on strategy and growth.

Continuous Gradual Optimization
Millions of calculations running every hour across all performance dimensions, managing every parameter with perfect mathematical precision.
Optimization Modules
01
Budget Performance
Yield Maximization
02
Search Term Optimization
Waste Elimination
03
Campaign Optimization
Growth Intelligence
04
Keyword Performance
Targeting Precision
05
Landing Page Performance
Funnel Health
06
Ad Copy Performance
Perpetual Testing
1/6
01
Yield Maximization
Yield Maximization
Elasticity Modeling
Yield Maximization

Budget Performance

Hourly calculations analyze spend velocity and real-time performance signals to prevent overspend while maximizing opportunity capture across all active campaigns. Every dollar works harder.

Peak Efficiency
Always maintained
Wasted Budget
Reinvested
Explore
Dive deeper
budget module · live
01/06
Detect Real-Time Budget Optimization
Reallocate Strategic Budget Reallocation
Protect Budget Protection
01 — Detect
Live

Real-Time Budget Optimization

Models each campaign’s saturation curve continuously — detecting diminishing returns and identifying where every dollar converts best.

02 — Reallocate
Live

Strategic Budget Reallocation

Budgets flex within guardrails you define, buying more when auctions are cheap and pulling back when costs spike.

03 — Protect
Live

Budget Protection

Calculates every edge case in advance — preventing overspend and underspending while adapting instantly to algorithm updates.

02
Waste Elimination
Embedding Clustering
Propensity Matching
Waste Elimination

Search Term Optimization

Seven AI models analyze every search query in parallel using consensus decision-making to extract winning terms and block irrelevant spend with surgical precision — eliminating false positives at scale.

Wasted Spend
Surgically Removed
High-Intent Terms
Auto-captured
Explore
Dive deeper
searchterm module · live
02/06
best crm softwarecrm for startupssales pipeline toolb2b crm platformcrm integration apienterprise crm toolfree crmcrm jobswhat is crmcrm coursecrm wikipediadownload crmcrm meaningcrm certification
Analyze AI Negative Term Detection
Extract Search Term Extraction
Manage Search Term Manager
01 — Analyze
Live

AI Negative Term Detection

Every query is evaluated for intent — determining whether the searcher matches your campaign’s goals and desired target audience.

02 — Extract
Live

Search Term Extraction

High-performing queries are extracted and tested as keywords to validate whether they can hold their own as standalone targets.

03 — Manage
Live

Search Term Manager

Terms categorized by brand, competitor, and generic type — emerging competitors surfaced and landing page misalignments flagged automatically.

03
Growth Intelligence
Gaussian Process Calibration
Entity Mapping
Growth Intelligence

Campaign Optimization

Strategic campaign-level intelligence analyzing structure, bid strategy, and audience segmentation to continuously surface high-impact growth opportunities — with ML-based impact prediction before every action.

CPA targets
Always achieved
Conversion value
Always maximized
Explore
Dive deeper
campaign module · live
03/06
Discover Campaign Intelligence
Bid Optimize Target CPA Bidding
Max Value Conversion Value Optimization
01 — Discover
Live

Campaign Intelligence

Understands how coherently your brand, keywords, landing pages, and ad copy work together — surfacing misalignments rules-based tools miss.

02 — Bid Optimize
Live

Target CPA Bidding

Calculates the mathematically optimal CPA per campaign daily, factoring auction competitiveness, campaign intent, and conversion rate.

03 — Max Value
Live

Conversion Value Optimization

Connect Stripe to surface real revenue and lifetime value for every campaign — budget shifts toward your most valuable customers automatically.

04
Targeting Precision
Auction Overlap Inference
Latent Semantic Exploration
Targeting Precision

Keyword Performance

Multi-dimensional keyword scoring protects high performers, systematically discovers untapped opportunities, and eliminates self-competition across all ad groups — scored across 12 performance factors.

Growth Opportunities
Identified
Cannibalization
Detected
Explore
Dive deeper
keyword module · live
04/06
Discover Keyword Discovery Engine
Protect Keyword Warning System
Resolve Cannibalization Control
01 — Discover
Live

Keyword Discovery Engine

Continuously explores opportunities to surface high-intent keywords before competitors claim the position.

02 — Protect
Live

Keyword Warning System

Continuously monitors every keyword across multiple performance dimensions — staging keyword replacement tests the moment sustained decline is confirmed.

03 — Resolve
Live

Cannibalization Control

Detects when your own keywords compete in the same auctions, identifies the conflict, and alerts your team instantly.

05
Funnel Health
Synthetic Transaction Verification
Segment Attribution
Funnel Health

Landing Page Performance

Continuous uptime monitoring, AI content analysis, and conversion optimization across every landing page linked to active campaigns — checking every 15 minutes, surfacing issues in under 2 minutes.

Every page
Monitored
Issues
Caught before impact
Explore
Dive deeper
landingpage module · live
05/06
CONVERT NOWUPTIME99.9%CONV RATE+18%ISSUES0Live
Analyze Algorithmic Content Intelligence
Monitor Landing Page Integrity
Flag & Fix Landing Page Warning System
01 — Analyze
Live

Algorithmic Content Intelligence

Reads every page as Google, Bing, and Meta’s algorithms do — closing signal gaps that cause your ads to serve irrelevant traffic.

02 — Monitor
Live

Landing Page Integrity

Validates funnel steps in real time — catching broken CTAs, failed submissions, and silent tracking failures before budget drains.

03 — Flag & Fix
Live

Landing Page Warning System

Continuously monitors every landing page across multiple performance dimensions — surfacing issues and informing your team before decline becomes a pattern.

06
Perpetual Testing
Hierarchical Power Optimization
Impression Weighted Regression
Perpetual Testing

Ad Copy Performance

Systematic copy testing, continuous CTR optimization, and creative fatigue detection ensure your messaging performs at peak efficiency across every campaign — with specific prescriptions per ad, not generic guidance.

Every Variant
Rigorously Tested
Creative Fatigue
Detected Early
Explore
Dive deeper
adcopy module · live
06/06
ABAutomate your pipeline today.Close deals 40% faster. Guaranteed.A3.2%B5.5%+72% CTR lift · 95% confidenceVariant B declared winner14-day test · 4,200 impressions
Test Ad Copy Exploration
Optimize Continuous CTR Improvement
Fatigue Ad Copy Warning System
01 — Test
Live

Ad Copy Exploration

Variations drawn from competitor messaging, search intent, and proven frameworks — tested until statistical significance is reached before a winner deploys.

02 — Optimize
Live

Continuous CTR Improvement

Runs perpetual multivariate experiments across every ad group — continuously testing new angles to push click-through performance higher.

03 — Fatigue
Live

Ad Copy Warning System

Continuously monitors every ad variant across multiple performance dimensions — surfacing fatigue and decline signals before they visibly damage results.

Sarah Chen
VP of Performance
Module 012:34
Budget Optimization in Action
"We saved $18K in the first month alone."
Watch overview
Onboarding

We don't move on until you're confident

An expert who knows your account, unlimited sessions, and a structured path from audit to go-live.

01
Your own dedicated team
A certified PPC engineer assigned from day one
02
A playbook built around your business
KPIs, structure, and spend mapped into a tailored blueprint
03
No pressure to finish fast
Every session your team needs — no caps, no expiry
Onboarding Journey
Week 1
Account Audit
Full campaign structure review, spend pattern analysis, and KPI mapping
Week 2
Configuration
Module thresholds, automation rules, and team access provisioning
Week 2
Go-Live
First optimization cycle, results walkthrough, and playbook handoff
Unlimited sessions included
Strategy Session
30–60 MIN
Every two weeks
SC
MW
AP
EH
Your dedicated expert team
0:00
Performance snapshot
Review last 14 days of optimization outcomes
12:00
Opportunity review
Walk through flagged opportunities and recommendations
25:00
Strategic priorities
Align system parameters to upcoming business goals
40:00
Action items
Lock in the decisions and approvals for next cycle
Video call · calendar link on signup
Book a session →
Enterprise · Ongoing Support

A dedicated team, always in your corner

Enterprise accounts get bi-weekly strategy sessions with a dedicated PPC advisor and a data analyst — prepared, proactive, and aligned to your business goals.

30–60 minPer session
26×Per year
Account health & optimization outcomes
Flagged opportunities and recommendations
System parameters aligned to upcoming goals
Expert Oversight

Automation backed by a dedicated expert team

Every enterprise account is supported by a PPC expert and a data analyst — monitoring performance, identifying opportunity, and delivering strategic insight that combines computational precision with contextual judgment only experience can provide.

1
System Analysis
Continuous portfolio scan
2
Data Analyst
Models precision-tuned to your portfolio
3
PPC Strategist
Strategic context applied
4
Your Dashboard
Expert-validated action
SENIOR PPC STRATEGIST
Leila Nazari
PPC Expert

Every major recommendation passes a PPC specialist before it reaches you — campaign intent alignment, competitor context, and seasonal intelligence that no model captures alone.

Talk to Leila
SENIOR DATA ANALYST
Michael Rodriguez
Data Analyst

Every recommendation is calibrated to your specific ads portfolio — models tuned to your conversion patterns, spend history, and attribution signals so every decision is portfolio-aware, not generic.

Talk to Michael
validation
before execution
01
Algorithm
Confidence scored across every signal
02
Analyst
Models calibrated to your exact conversion data
03
Strategist
Strategic context reviewed and approved
Every action reviewed by a certified expert before it reaches your dashboard.
Proactive communication — your team stays in touch consistently

Rule-based platforms
follow instructions.
Scaletrics follows data.

Trained on your data
Every model is calibrated to your portfolio's conversion signals, spend history, and attribution patterns.
Deep learning, not rules
Neural inference updates continuously — the system gets sharper as your account evolves.
Competitors vs. Scaletrics
ACTIVE
No rules to write. No scripts to maintain.Zero configuration overhead.
Every decision shows its reasoning.Full confidence score transparency.
Flat-rate pricing.Your growth never increases your bill.
One engine. Three platforms.Google, Microsoft, and Meta — simultaneously.
Analysis never stops between sessions.Continuous optimization, every second.
No rules to write. No scripts to maintain.Zero configuration overhead.
Every decision shows its reasoning.Full confidence score transparency.
Flat-rate pricing.Your growth never increases your bill.
One engine. Three platforms.Google, Microsoft, and Meta — simultaneously.
Analysis never stops between sessions.Continuous optimization, every second.
Platform Comparison

Algorithmic intelligencevs. custom rule scripts.

Every competitor was built on rule scripts configured by humans — conditions, thresholds, batch schedules. Scaletrics replaced that model entirely with continuous algorithmic analysis and large language model reasoning.

Intelligence Model
Platform comparison
Scaletrics
Continuous algorithmic analysis
LLM reasoningDeep intelligenceNeural networks
Optmyzr
RULE-BASED
Custom rule scripts
Adspert
REGRESSION
Historical regression models
Opteo
SCRIPTS
Deterministic script library
Adalysis
ALERT-BASED
Alert-based diagnostics
Capability
Scaletrics
Optmyzr
Adspert
Opteo
Adalysis
Intelligence
Continuous algorithmic data analysisScaletrics only
Rule-based scripts
Regression models
Manual scripts
Rule triggers
LLM-powered PPC reasoning engineScaletrics only
No
No
No
No
Expert Team
Dedicated expert team behind every recommendationScaletrics only
No
No
No
No
Execution
Algorithmic budget reallocationScaletrics only
Semantic Search Term EvaluationScaletrics only
Recommend only
Recommend only
Recommend only
Auction-responsive budget optimizationScaletrics only
Fixed budgets
No
No
No
Capability Coverage — All Platforms
Scaletrics: complete coverage
ALL FOUR COMPETITORS
Partial coverage, manual gaps
each solves one slice, leaves the rest to you
SCALETRICS
Full-stack, zero gaps
the only platform built for the complete problem
LIVE
SEE IT IN ACTION
What It Actually Replaces

Week one. The system identified $18,400 in budget misallocated across three campaigns where CPL had drifted 60% above target — reallocated automatically before Monday standup. It surfaced 94 negative keywords from search term data that had accumulated unnoticed, eliminating $3,200 in weekly waste. Three automated keyword tests launched by midweek — two already outperforming existing top performers. No rules to configure. No scripts to write. Just a PPC lead who started the week doing strategy instead of firefighting.

Scaletrics vs. All

One engineered system.
Built as the definitive solution.

Optmyzr runs rules. Adspert runs regression. Opteo runs scripts. Adalysis runs alerts. Each solves one narrow slice of the optimization problem and stops. Scaletrics is the only platform that handles all five layers continuously — analysis, reasoning, execution, expert oversight, and full transparency — across every platform you spend on.

OPTMYZR
ADSPERT
OPTEO
ADALYSIS
SCALETRICS
Continuous analysis
Cross-platform coverage
Autonomous execution
~
~
Expert human oversight
Transparent reasoning
~
Portfolio-level optimization
~
~
Market Event — Response Latency
No custom rule exists for this
OPTMYZR
Never responded
no rule existed to cover this scenario
SCALETRICS
Executed in <1 second
continuous analysis, no schedule needed
LIVE
SEE IT IN ACTION
Continuous Analysis

A broken CTA button on the primary landing page went live at 11:48 PM. Scaletrics detected a CVR collapse across 14 campaigns within 40 seconds, paused spend at 94% confidence, and flagged the root cause as a tracking discrepancy tied to the page. Total exposure: $310. Optmyzr had no rule for this scenario. It never fired. The account would have burned through the full daily budget — undetected — until someone manually checked in the morning.

vs. Optmyzr

You paid for a library of
rules that can't think.

Optmyzr is a rules engine — you write conditions, you set thresholds, you configure when they fire. When the market shifts between batches, the rules don't care. They run on a clock. Scaletrics has no rules. It analyzes your entire portfolio continuously and acts on what it finds.

OPTMYZR
SCALETRICS
Rules fire on a schedule you configure
Continuous — every second, no batch window
Static thresholds decay the moment context changes
Live portfolio-wide context recalculated constantly
Hundreds of weekly tasks land on you to review
Only surfaces decisions that genuinely need a human
vs. Adspert

A technology built for
a world that no longer exists.

Adspert was designed when regression on historical bid data was the most sophisticated tool available — in 2015. Modern PPC operates on intent signals, page-level context, competitor dynamics, and real-time conversion patterns that a regression model structurally cannot reason about. It was the right tool for its era. That era ended.

ADSPERT — 2015 ERA
SCALETRICS — NOW
Regression on bid history: optimizes one number toward a target
Reasons about why performance shifted, then addresses the root cause
3–4 weeks to converge — blind until the model has seen enough data
Continuous from Day 1 — no training window, no convergence delay
Cannot process page context, intent signals, or competitor moves
Reads landing page, query intent, competitor share of voice simultaneously
Zero reasoning surfaced — clients cannot be told why bids changed
Every action shows confidence score and plain-language rationale
Regression convergence vs. continuous analysis
3–4 WK DELAY
ADSPERT
3–4 weeks to converge
model trains on your history before it works
SCALETRICS
Active from Day 1
continuous analysis, no convergence window
LIVE
SEE IT IN ACTION
Structural Intelligence

Adspert increased bids 18% on 'enterprise project management' based on historical CVR. It had no awareness that the campaign's landing page had just been restructured, CTA intent had shifted, and a competitor had entered the keyword with a 40% cheaper CPL. Scaletrics read all three signals simultaneously and held bids flat — protecting $6,400 in misallocated spend that week.

Performance you can verify.

Stop reviewing 1,000 recommendations. Start seeing real results.

Talk to our team and book a strategy session — we'll walk through your account, show you what continuous algorithmic analysis finds in the first 48 hours, and map out exactly what expert-validated execution would mean for your spend.

Schedule a demo

No commitment required · Live walkthrough in 30 minutes

Platform revenue coverage — Opteo account
31% BLIND
OPTEO
Google Ads only
Microsoft + Meta completely invisible
SCALETRICS
All 3 platforms unified
same continuous analysis across the full stack
LIVE
SEE IT IN ACTION
Cross-Platform Intelligence

Microsoft Ads drove $12,400 in revenue last month — 31% of your total paid search. Opteo has no script for this. Scaletrics applies the same continuous algorithmic analysis across all three platforms simultaneously. The same intelligence that protects your Google spend is working on Microsoft and Meta right now.

vs. Opteo

100 pre-built scripts.
None of them adapt.

Opteo is a polished interface sitting on top of a fixed script library — Google Ads only. If your situation isn't in their catalog, nothing fires. Scaletrics applies continuous algorithmic analysis across all three platforms, adapts to your specific account structure, and doesn't require a matching script for every scenario.

OPTEO
SCALETRICS
Pre-coded Google-only scripts — if it's not in the library, nothing fires
No script library — continuous analysis surfaces any pattern, any platform
Static triggers mean complex accounts outgrow coverage quickly
No ceiling — the same engine scales from $50K to $1M+ spend
Microsoft and Meta revenue runs completely unoptimized
Google, Microsoft, and Meta — unified analysis, zero gaps
vs. Adalysis

It shows you a few problems.
Fixing them is still your problem.

Adalysis is a diagnostic tool — it alerts you to problems and stops there. Every flag requires you to investigate the cause and take manual action. Scaletrics doesn't generate a to-do list. It classifies issues by confidence, executes the clear ones automatically, and escalates only the decisions that genuinely need you.

ADALYSIS
SCALETRICS
Sends an alert when quality score drops — you handle it from there
Detects degradation, traces the cause, acts — before you see an alert
Every flag becomes a task on your to-do list to diagnose manually
High-confidence insights execute automatically, low-confidence ones escalate
Google Ads only — everything else is completely outside its scope
Google, Microsoft, and Meta — same continuous analysis across all three
Diagnosis vs. autonomous execution
QUEUE GROWING
ADALYSIS
Flags. Never acts.
every alert becomes your manual task
SCALETRICS
Detects and executes
high-confidence actions never wait for you
LIVE
SEE IT IN ACTION
Autonomous Resolution

Quality Score dropped to 4 on 'crm software free trial' — Adalysis sent an alert. Scaletrics had detected the degradation 18 hours earlier, traced it to ad copy relevance mismatch, triggered a copy variant test at 89% confidence, and updated the landing page signal. The Adalysis alert fired into a problem that was already resolved.

Performance you can verify.

Automation you can audit, understand, and trust.

Every other platform runs a black box and asks you to trust the outcome. Scaletrics shows you the reasoning behind every single action — and puts a human expert behind every recommendation.

What sets us apart
The only PPC platform with human experts inside every recommendation loop
Full transparency on every automated action — confidence, reasoning, outcome
Continuous whole-portfolio optimization, not isolated keyword tweaks
Performance improvement guarantee. If we don't deliver, you don't pay.