Case Studies
Computational PPC results

Computational optimization,
measured in real accounts.

Algorithmic optimization, causal modeling, and intelligent systems working across every dimension of an account — validated by a dedicated expert team before anything reaches your dashboard.

The Scale Problem

The scale problem no team can solve manually

At $500K/month in ad spend, even a specialist reviewing search queries at 1,000 per hour would need over 40 hours every week just to evaluate query volume — before touching campaigns, landing pages, reports, or new ideas.

The accounts on this page weren't underperforming because of poor management. They were operating at a scale where complete visibility had become structurally impossible.

At $500K/month
WEEKLY LOAD
42,000+
search queries triggered per week
each requiring intent classification
42+ hrs
specialist review time required
at 1,000 queries/hr — queries alone
12–18
campaigns shifting simultaneously
saturation curves recalculating daily
0%
visible to any single person at once
without continuous computational analysis
Our Methodology

Vertical composites, not individual brand stories.

Each case study below is a vertical composite — built from platform performance data across multiple accounts in the same industry and spend tier. These aren't single-account stories. They represent what Scaletrics consistently delivers at each scale.

The metrics, timelines, and module contributions reflect real platform benchmarks — aggregated across comparable accounts while preserving the accuracy of the operational patterns.

Aggregated across accounts
Each vertical draws from multiple accounts at the stated spend tier
Expert-validated metrics
Every number passed through PPC specialist and data analyst review
Confidentiality preserved
Composites protect individual account details — operational patterns stay accurate
Reproducible at your scale
Same system, same expert team, same methodology — applied to your account
SaaS
90-DAY ARC
Monthly Spend
$520K/month
−24%
$168 → $128
CPA Reduction
+29%
Qualified Leads
$94K/mo
Spend Redirected
Modules active
Search Terms
Budget
Campaign
Landing Page
Ad Copy
Keywords

B2B Project Management SaaS

Lead Generation

8,400+ search queries triggered per week across 12 active campaigns

What the system surfaced

Continuous classification across 8,400+ weekly queries identified a 19% baseline waste rate that no manual process had the capacity to detect. Within 90 days, 1,840 queries were addressed — producing a $94K/month reallocation that the team presented to the CMO with full query-level justification. The system didn't just find waste. It produced the evidence needed to act on it.

1,840queries addressed
Week 6first reallocation approved
$67Kfirst monthly move
Marketplace
90-DAY ARC
Monthly Spend
$910K/month
+52%
2.9% → 4.4%
CTR Lift
$134K/mo
Spend Redirected
$28K/mo
Auction Recovery
Modules active
Search Terms
Budget
Landing Page
Campaign
Ad Copy

Two-Sided Home Services Marketplace

Buyer + Seller Campaigns

14,200+ queries/week split across buyer-side and seller-side campaigns with opposing intent profiles

What the system surfaced

Buyer-side and seller-side intent cannot be classified with the same ruleset — 2,100 cross-contaminating queries were blocking both sides of the marketplace simultaneously. A CTA failure on a high-volume DSA page was detected within 18 hours of going live. Without continuous signal monitoring across 40+ page variations, that leak would have run for weeks undetected.

2,100cross-contaminating queries blocked
18 hrsCTA failure detection window
40+DSA page variations monitored
Fintech
90-DAY ARC
Monthly Spend
$380K/month
−22%
$298 → $232
CPA Reduction
+26%
Conversions
$61K/mo
Spend Redirected
Modules active
Search Terms
Keywords
Budget
Campaign
Landing Page
Ad Copy

B2B Payments Infrastructure

High-CPC Competitive Environment

Average CPC $45–$140 — every misplaced dollar costs more than in any other modeled vertical

What the system surfaced

At $140 average CPC, two cannibalizing keyword pairs were inflating auction costs silently — invisible without continuous SERP monitoring. Identifying and resolving them recovered $21K/month in CPC inflation alone. Three campaigns reached diminishing returns simultaneously in month two; detecting all three at once required saturation modeling that no weekly review cycle could replicate.

$21K/moCPC inflation recovered
Week 1cannibalization detected
3 at oncesaturation curves caught simultaneously
Gaming
90-DAY ARC
Monthly Spend
$430K/month
−28%
$4.60 → $3.30
CPI Reduction
+33%
Install Volume
$94K/mo
Spend Redirected
Modules active
Search Terms
Ad Copy
Budget
Campaign
Landing Page

Mobile Gaming Studio

User Acquisition Search Campaigns

Genre contamination is the primary waste driver — adjacent game categories trigger at volume

What the system surfaced

CTR decay in UA campaigns follows a predictable 11-day cycle — but detecting it requires daily monitoring across every active variant simultaneously. Without rotation triggered at the decay inflection point, performance compounds downward for weeks. Genre-level intent classification blocked 2,900 off-genre queries that standard category targeting cannot filter, redirecting $94K/month to in-genre inventory.

11 daysdecay cycle — detected and rotated automatically
2,900off-genre queries blocked
Day 11first rotation triggered
Expert Oversight

Automation backed by a dedicated expert team

Every enterprise account is supported by a PPC expert and a data analyst — monitoring performance, identifying opportunity, and delivering strategic insight that combines computational precision with contextual judgment only experience can provide.

1
System Analysis
Continuous portfolio scan
2
Data Analyst
Models precision-tuned to your portfolio
3
PPC Strategist
Strategic context applied
4
Your Dashboard
Expert-validated action
SENIOR PPC STRATEGIST
Expert verified
before it reaches your dashboard
Leila Nazari
PPC Expert

Every major recommendation passes a PPC specialist before it reaches you — campaign intent alignment, competitor context, and seasonal intelligence that no model captures alone.

Talk to Leila
SENIOR DATA ANALYST
Portfolio-calibrated
models tuned to your exact conversion signals
Michael Rodriguez
Data Analyst

Every recommendation is calibrated to your specific ads portfolio — models tuned to your conversion patterns, spend history, and attribution signals so every decision is portfolio-aware, not generic.

Talk to Michael
3×
validation
before execution
01
Algorithm
Continious analysis of every data point in the portfolio
02
Analyst
Models calibrated to your exact conversion data
03
Strategist
Strategic context reviewed and approved
Every action reviewed by a certified expert before it reaches your dashboard.
Proactive communication — your team stays in touch consistently
Next Step

Your next quarter starts with a conversation.

Every account on this page started with a 30-minute strategy session — a live walkthrough of what continuous algorithmic analysis surfaces across your specific campaigns, keywords, and budget structure.

No commitment required · Live walkthrough in 30 minutes

Inside Real Accounts
What the system finds
in the first 48 hours.

Real account walkthroughs showing the hidden opportunities, misalignments, and quick wins that continuous algorithmic analysis surfaces — the kind of insights that take teams weeks to uncover manually.

Live account audit — 6 modules scanning simultaneously
SCANNING
847 search termsidentified as negative keyword opportunities.
$18,400 in budgetrecoverable through smarter allocation.
12 keywordscompeting against each other in the same auctions.
3 conversion funnelswith silent breaks invisible to uptime monitors.
94 winning search termsready for keyword extraction.
Budget fully spent by 2 PM— cheaper afternoon auctions untapped.
847 search termsidentified as negative keyword opportunities.
$18,400 in budgetrecoverable through smarter allocation.
12 keywordscompeting against each other in the same auctions.
3 conversion funnelswith silent breaks invisible to uptime monitors.
94 winning search termsready for keyword extraction.
Budget fully spent by 2 PM— cheaper afternoon auctions untapped.
Search Term Optimization

847 queries hiding
in plain sight.

Search term reports are massive — reviewing every query across every campaign every week is virtually impossible at scale. The system evaluated 1,247 queries and surfaced 847 with zero purchase intent, plus 94 high-intent winners ready for extraction. The kind of comprehensive review that would take days, completed continuously.

Without
1
Search term review every few weeks — too many queries to process at scale
2
847 low-intent queries active — invisible in the volume
3
94 high-intent queries buried in reports
With Scaletrics
1
Every query evaluated continuously across all campaigns
2
Surfaced and classified by intent, ready for one-click action
3
Extracted and performance-windowed before permanent addition
Search term classification — consensus evaluation
1,247 EVALUATED
847
negatives
surfaced
94
winners to
extract
$2,847
monthly
savings
Budget depletion analysis — daily spend curve
DEPLETED EARLY
Budget Performance

Budget spent by 2 PM.
Cheapest auctions start at 3.

Google's algorithm was front-loading impressions into expensive morning slots — a common pattern that's nearly impossible to catch without continuous intraday monitoring. The saturation engine also found 3 campaigns deep in diminishing returns, with $205/day recoverable for reallocation.

Without
1
Budget depleted by early afternoon daily
2
Fixed daily budgets with no intraday flexibility
3
3 campaigns at 96% saturation
With Scaletrics
1
Auction-responsive pacing across the full day
2
−30% to +40% flex based on real-time auction prices
3
$205/day reallocated — +63 conversions/month, same spend
Keyword Performance

12 keywords competing
against each other.

Cannibalization is invisible when you manage campaigns individually — each one looks healthy on its own. The system detected 12 keywords across 4 campaigns bidding against each other, inflating CPCs by 34%. Separately, 8 keywords were in confirmed decline with shadow-tested replacements already staged.

Without
1
12 keywords cannibalized — invisible per-campaign
2
8 keywords in steady decline — still running
3
No keyword lifecycle management
With Scaletrics
1
Portfolio-wide auction overlap mapped, CPC inflation quantified
2
4-week decline confirmed, tested replacements staged
3
Continuous scoring, replacements ready before performance degrades
Auction overlap radar — keyword collision detection
6 CONFLICTS
Conversion funnel validation — silent break detection
3 BREAKS
Landing Page Intelligence

3 funnels silently broken.
Uptime monitors saw nothing.

These aren't downtime events — they're the silent breaks that standard monitoring misses entirely. A detached click handler. A mobile-only form error. A consent manager blocking a pixel. Pages loaded fine, but conversions stopped. The system validates every CTA, form, and tracking event in real time.

Without
1
Uptime monitors report 'healthy' on all three pages
2
$7,300 revenue leaked through silent breaks
3
DSA pages with ambiguous algorithm signals
With Scaletrics
1
Every CTA, form, and tracking pixel validated end-to-end
2
Spend paused on broken pages within 40 seconds
3
+18% query relevance from H1 + schema optimization
Ad Copy Performance

Best ad running 6 months.
No challenger in sight.

Setting up and managing multivariate ad tests across every ad group is one of the most time-consuming tasks in PPC. Without perpetual testing infrastructure, even the best ad eventually fatigues. The system handles continuous split testing so you can focus on strategy.

Without
1
Champion ad unchanged 6 months — CTR decaying
2
No multivariate tests running
3
6 ads using off-brand terminology
With Scaletrics
1
Decay detected, challenger generated from winning patterns
2
Perpetual split testing across headlines, descriptions, CTAs
3
Brand alignment engine: voice, tone, positioning scored daily
Ad copy generation lineage — CTR over time
DECAY DETECTED
Your account is next

See what continuous analysis finds in your account.

Schedule a strategy session — we'll run all 6 modules across your account and walk through exactly what the system finds. No commitment. No pitch deck. Just insights.

48-Hour Audit Results

The visibility your
portfolio has been waiting for.

These patterns exist in virtually every mid-market and enterprise portfolio. They're not a sign of poor management — they're a sign of how much is happening across thousands of keywords, dozens of campaigns, and multiple platforms simultaneously. No team can monitor everything at once. That's what continuous analysis is for.

48-Hour Summary
LIVE
$12,400+in recoverable budget across 6 modules
847search term opportunities surfaced
+63additional conversions/month from budget optimization
3silent funnel breaks caught that uptime monitors missed
Across 6 optimization modules