You're Not a PPC Manager. You're a Business Strategist Who Happens to Work in Google Ads
PPC Career Growth
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You're Not a PPC Manager. You're a Business Strategist Who Happens to Work in Google Ads

Most PPC managers are excellent tacticians with a career ceiling they can't see. Here's what it actually takes to make the shift from platform operator to strategic leader — from someone who made it.

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Michael Rodriguez
Senior PPC Strategist
Mar 11, 2025
8 min read
PPC Career GrowthAccount StrategyAutomation & SystemsBest PracticesOpinion
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About the author
Michael Rodriguez
Senior PPC Strategist

Michael is a Senior PPC Strategist at Scaletrics with over a decade managing large-scale Google Ads accounts across e-commerce and B2B SaaS. He specialises in audience strategy, bid architecture, and the intersection of automation and human oversight.

PPC Career GrowthAccount StrategyAutomation & SystemsBest PracticesOpinion
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