Everythingwe know,written down.
Research, frameworks, and operational playbooks — shared so you can apply them whether you use Scaletrics or not.
Latest articles
Footwear Advertising Benchmarks 2026: The Break-Even ROAS a Shoe Brand Actually Has to Hit
A footwear brand needs about 3.6x reported ROAS to break even, not the 1.8x its gross margin implies. We reconciled every public footwear figure we could find, priced the returns arithmetic, and built the calculator that turns it into your number.
Stop managing campaigns.
Start commanding them.
Scaletrics handles the tactical grind — bid adjustments, search term mining, budget reallocation — so you can focus on strategy, growth, and proving your impact.
We built Scaletrics for the PPC professionals who are already good at what they do — and want a system that respects that.
The Hidden Cost of Single-Model PPC Automation
Most platforms rely on one model to make every decision. We ran a 90-day experiment comparing single-model versus multi-model consensus — the results will change how you think about automation.
We Audited 38 Accounts. Here's What Search Term Waste Actually Costs
Across 38 mid-to-large Google Ads accounts, 34% of search term spend was recoverable. The patterns behind the waste are more predictable than you'd expect.
We Tested 2,400 Ad Variations. Only 1 in 8 Actually Moved the Needle
Most ad variation tests produce no measurable result. Across 2,400 RSA variations, only 1 in 8 moved the needle — here's what the winners had in common.
Demographic Targeting Is Dying. Here's What's Replacing It
Demographic targeting is losing precision as Google's audience pool shifts to modeled data. Here's why intent signals now outperform identity — and how to build a first-party strategy that holds up.
Automation without understanding is just spending faster.
Expert playbooks
The Negative Keyword Playbook: Build a System That Stays Ahead of Waste
Reactive negative management is expensive and exhausting. This playbook gives you the architecture, seed lists, and review cadences to stay ahead of waste — permanently.
The Inherited Account Playbook: How to Restructure Without Breaking What's Working
Restructuring a messy inherited account without breaking performance is one of PPC's hardest problems. This playbook gives you the phased framework to do it right — audit first, preserve signal, then rebuild.
Latest updates
We publish a focused changelog with every shipped module. The first entry posts alongside our launch.
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