Rule-based platforms
follow instructions.
Scaletrics follows data.

Trained on your data
Every model is calibrated to your portfolio's conversion signals, spend history, and attribution patterns.
Deep learning, not rules
Neural inference updates continuously — the system gets sharper as your account evolves.
Talk to our team
Competitors vs. Scaletrics
ACTIVE
No rules to write. No scripts to maintain.Zero configuration overhead.
Every decision shows its reasoning.Full confidence score transparency.
Flat-rate pricing.Your growth never increases your bill.
One engine. Three platforms.Google, Microsoft, and Meta — simultaneously.
Analysis never stops between sessions.Continuous optimization, every second.
No rules to write. No scripts to maintain.Zero configuration overhead.
Every decision shows its reasoning.Full confidence score transparency.
Flat-rate pricing.Your growth never increases your bill.
One engine. Three platforms.Google, Microsoft, and Meta — simultaneously.
Analysis never stops between sessions.Continuous optimization, every second.
Platform Comparison

Algorithmic intelligencevs. custom rule scripts.

Every competitor was built on rule scripts configured by humans — conditions, thresholds, batch schedules. Scaletrics replaced that model entirely with continuous algorithmic analysis and large language model reasoning.

Intelligence Model
Platform comparison
Scaletrics
Continuous algorithmic analysis
LLM reasoningDeep intelligenceNeural networks
Optmyzr
RULE-BASED
Custom rule scripts
Adspert
REGRESSION
Historical regression models
Opteo
SCRIPTS
Deterministic script library
Adalysis
ALERT-BASED
Alert-based diagnostics
Capability
Scaletrics
Optmyzr
Adspert
Opteo
Adalysis
Intelligence
Continuous algorithmic data analysisScaletrics only
Rule-based scripts
Regression models
Manual scripts
Rule triggers
LLM-powered PPC reasoning engineScaletrics only
No
No
No
No
Decision reasoning visible to user
Limited
None
Limited
Alerts only
Expert Team
Dedicated expert team behind every recommendationScaletrics only
No
No
No
No
Execution
Budget reallocation executed algorithmically
Semantic analysis of all search terms to extract negative keywords
Recommend only
Recommend only
Recommend only
Auction-responsive budget optimizationScaletrics only
Fixed budgets
No
No
No
Dynamic Target CPA — real-time auction-awareScaletrics only
Manual CPA targets
Regression estimate
No
No
Capability Coverage — All Platforms
Scaletrics: complete coverage
ALL FOUR COMPETITORS
Partial coverage, manual gaps
each solves one slice, leaves the rest to you
SCALETRICS
Full-stack, zero gaps
the only platform built for the complete problem
LIVE
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What It Actually Replaces

Week one. The system identified $18,400 in budget misallocated across three campaigns where CPL had drifted 60% above target — reallocated automatically before Monday standup. It surfaced 94 negative keywords from search term data that had accumulated unnoticed, eliminating $3,200 in weekly waste. Three automated keyword tests launched by midweek — two already outperforming existing top performers. No rules to configure. No scripts to write. Just a PPC lead who started the week doing strategy instead of firefighting.

Scaletrics vs. All

One engineered system.
Built as the definitive solution.

Optmyzr runs rules. Adspert runs regression. Opteo runs scripts. Adalysis runs alerts. Each solves one narrow slice of the optimization problem and stops. Scaletrics is the only platform that handles all five layers continuously — analysis, reasoning, execution, expert oversight, and full transparency — across every platform you spend on.

OPTMYZR
ADSPERT
OPTEO
ADALYSIS
SCALETRICS
Continuous analysis
✗
✗
✗
✗
✓
Cross-platform coverage
✗
✗
✗
✗
✓
Autonomous execution
~
~
✗
✗
✓
Expert human oversight
✗
✗
✗
✗
✓
Transparent reasoning
✗
✗
✗
~
✓
Portfolio-level optimization
✗
~
✗
~
✓
Market Event — Response Latency
No custom rule exists for this
OPTMYZR
Never responded
no rule existed to cover this scenario
SCALETRICS
Executed in <1 second
continuous analysis, no schedule needed
LIVE
SEE IT IN ACTION
Continuous Analysis

A broken CTA button on the primary landing page went live at 11:48 PM. Scaletrics detected a CVR collapse across 14 campaigns within 40 seconds, paused spend at 94% confidence, and flagged the root cause as a tracking discrepancy tied to the page. Total exposure: $310. Optmyzr had no rule for this scenario. It never fired. The account would have burned through the full daily budget — undetected — until someone manually checked in the morning.

vs. Optmyzr

You paid for a library of
rules that can't think.

Optmyzr is a rules engine — you write conditions, you set thresholds, you configure when they fire. When the market shifts between batches, the rules don't care. They run on a clock. Scaletrics has no rules. It analyzes your entire portfolio continuously and acts on what it finds.

OPTMYZR
SCALETRICS
Rules fire on a schedule you configure
Continuous — every second, no batch window
Static thresholds decay the moment context changes
Live portfolio-wide context recalculated constantly
Hundreds of weekly tasks land on you to review
Only surfaces decisions that genuinely need a human
vs. Adspert

A technology built for
a world that no longer exists.

Adspert was designed when regression on historical bid data was the most sophisticated tool available — in 2015. Modern PPC operates on intent signals, page-level context, competitor dynamics, and real-time conversion patterns that a regression model structurally cannot reason about. It was the right tool for its era. That era ended.

ADSPERT — 2015 ERA
SCALETRICS — NOW
Regression on bid history: optimizes one number toward a target
Reasons about why performance shifted, then addresses the root cause
3–4 weeks to converge — blind until the model has seen enough data
Continuous from Day 1 — no training window, no convergence delay
Cannot process page context, intent signals, or competitor moves
Reads landing page, query intent, competitor share of voice simultaneously
Zero reasoning surfaced — clients cannot be told why bids changed
Every action shows confidence score and plain-language rationale
Regression convergence vs. continuous analysis
3–4 WK DELAY
ADSPERT
3–4 weeks to converge
model trains on your history before it works
SCALETRICS
Active from Day 1
continuous analysis, no convergence window
LIVE
SEE IT IN ACTION
Structural Intelligence

Adspert increased bids 18% on 'enterprise project management' based on historical CVR. It had no awareness that the campaign's landing page had just been restructured, CTA intent had shifted, and a competitor had entered the keyword with a 40% cheaper CPL. Scaletrics read all three signals simultaneously and held bids flat — protecting $6,400 in misallocated spend that week.

Performance you can verify.

Stop reviewing 1,000 recommendations. Start seeing real results.

Talk to our team and book a strategy session — we'll walk through your account, show you what continuous algorithmic analysis finds in the first 48 hours, and map out exactly what expert-validated execution would mean for your spend.

Schedule a demo

No commitment required · Live walkthrough in 30 minutes

Platform revenue coverage — Opteo account
31% BLIND
OPTEO
Google Ads only
Microsoft + Meta completely invisible
SCALETRICS
All 3 platforms unified
same continuous analysis across the full stack
LIVE
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Cross-Platform Intelligence

Microsoft Ads drove $12,400 in revenue last month — 31% of your total paid search. Opteo has no script for this. Scaletrics applies the same continuous algorithmic analysis across all three platforms simultaneously. The same intelligence that protects your Google spend is working on Microsoft and Meta right now.

vs. Opteo

100 pre-built scripts.
None of them adapt.

Opteo is a polished interface sitting on top of a fixed script library — Google Ads only. If your situation isn't in their catalog, nothing fires. Scaletrics applies continuous algorithmic analysis across all three platforms, adapts to your specific account structure, and doesn't require a matching script for every scenario.

OPTEO
SCALETRICS
Pre-coded Google-only scripts — if it's not in the library, nothing fires
No script library — continuous analysis surfaces any pattern, any platform
Static triggers mean complex accounts outgrow coverage quickly
No ceiling — the same engine scales from $50K to $1M+ spend
Microsoft and Meta revenue runs completely unoptimized
Google, Microsoft, and Meta — unified analysis, zero gaps
vs. Adalysis

It shows you a few problems.
Fixing them is still your problem.

Adalysis is a diagnostic tool — it alerts you to problems and stops there. Every flag requires you to investigate the cause and take manual action. Scaletrics doesn't generate a to-do list. It classifies issues by confidence, executes the clear ones automatically, and escalates only the decisions that genuinely need you.

ADALYSIS
SCALETRICS
Sends an alert when quality score drops — you handle it from there
Detects degradation, traces the cause, acts — before you see an alert
Every flag becomes a task on your to-do list to diagnose manually
High-confidence insights execute automatically, low-confidence ones escalate
Google Ads only — everything else is completely outside its scope
Google, Microsoft, and Meta — same continuous analysis across all three
Diagnosis vs. autonomous execution
QUEUE GROWING
ADALYSIS
Flags. Never acts.
every alert becomes your manual task
SCALETRICS
Detects and executes
high-confidence actions never wait for you
LIVE
SEE IT IN ACTION
Autonomous Resolution

Quality Score dropped to 4 on 'crm software free trial' — Adalysis sent an alert. Scaletrics had detected the degradation 18 hours earlier, traced it to ad copy relevance mismatch, triggered a copy variant test at 89% confidence, and updated the landing page signal. The Adalysis alert fired into a problem that was already resolved.

Expert Oversight

Automation backed by a dedicated expert team

Every enterprise account is supported by a PPC expert and a data analyst — delivering strategic insight that combines computational precision with contextual judgment only experience can provide.

Your Advisory Team
Responds within one business day
DIRECTOR OF PPC STRATEGY
Ayse Guney
Director of PPC Strategy

Precision bid management, audience strategy, and campaign architecture — converting data signals into measurable performance gains across every account.

Get in touch with Ayse
HEAD OF PPC ENGINEERING
Dennis Beytekin
Head of PPC Engineering

Strategic oversight, campaign direction, and hands-on management across your entire portfolio — driving decisions that compound.

Get in touch with Dennis
Your request routes directly to your chosen specialist — no queue, no handoffs.
3×
validation
before execution
01
Algorithm
Continuous analysis of every signal uncovers patterns and correlations
02
Analyst
Models calibrated to your conversion data and data quality verified
03
Strategist
Strategic context reviewed and approved before any action executes
Performance you can verify.

Automation you can audit, understand, and trust.

Every other platform runs a black box and asks you to trust the outcome. Scaletrics shows you the reasoning behind every single action — and puts a human expert behind every recommendation.

What sets us apart
The only PPC platform with human experts inside every recommendation loop
Full transparency on every automated action — confidence, reasoning, outcome
Continuous whole-portfolio optimization, not isolated keyword tweaks
Performance improvement guarantee. If we don't deliver, you don't pay.