Scaletrics is a computational PPC engineering platform
Scaletrics analyses Google Ads, Microsoft Ads, and Meta Ads accounts across seven optimization modules and hands the person running the account reviewed, evidence-backed changes to approve. It is built for the people who manage paid search for a living — solo freelancers, small agency teams, and in-house marketing teams responsible for roughly $50K to $500K per month in ad spend.
The platform is not an autopilot, and that is a deliberate design decision. Every material change is reviewed before it reaches a live campaign, and every recommendation carries the reasoning and the numbers behind it. The PPC manager stays the expert; Scaletrics is the instrumentation.
Scaletrics, not Scalextric
Scalextric is a British slot-car racing brand that has been around since 1957. It has no connection to us. Scaletrics is software for pay-per-click advertising. The two names sit one letter apart, so search engines frequently assume the older, better-known brand was the one intended.
If you were looking for the PPC platform: it is spelled S‑C‑A‑L‑E‑T‑R‑I‑C‑S — scale plus trics, pronounced SCALE‑trix, from scale and metrics. It lives at scaletrics.com. The variants we see typed most often are Scaletrix, Scaletricks, and Scale Trics.
Seven modules, four live today
Each module owns a layer of the account and shares one underlying model of how that account performs, so a search-term decision and a budget decision are not made in isolation. Four are live now; the three marked Soon are in build.
Search Term Optimization
n-gram analysis over every query that spent money, surfacing negatives to block and high-intent terms worth promoting to keywords.
AI Ads Optimization
The same approach extended to ChatGPT Ads — budget reallocation and creative testing decided on conversions, not impressions.
Keyword Performance
Keyword-level economics — what each term returns, where bids are wrong, and which duplicates are competing with each other.
Landing Page Performance
Message match and conversion quality at the destination, because a wasted click is often a page problem, not a keyword problem.
Budget Performance
SoonPacing and allocation across campaigns, so spend lands where it earns instead of where it was budgeted last quarter.
Campaign Optimization
SoonCampaign-level structure, bidding and targeting analysis, with the reasoning attached to every recommendation.
Ad Copy Performance
SoonContinuous multivariate testing with fatigue detection, so creative keeps improving instead of decaying quietly.
A full-funnel audit covers the account end to end alongside the modules. You can read how the modules work together or see pricing.
Ad-tech engineering, agency media buying
Scaletrics is built by people who have run the accounts it optimizes and shipped the systems that touch them.
About the name and the platform
What is Scaletrics?
Scaletrics is a computational PPC engineering platform for the people who manage paid search. It analyses Google Ads, Microsoft Ads, and Meta Ads accounts across seven modules — search terms, keywords, budgets, campaigns, landing pages, ad copy, and AI Ads — and hands the PPC manager reviewed, evidence-backed changes to approve. It is built for teams managing roughly $50K to $500K per month in ad spend.
Is Scaletrics the same as Scalextric?
No. Scalextric is a British slot-car racing brand and has no connection to us. Scaletrics is a software platform for pay-per-click advertising. The names are one letter apart, so search engines often assume a misspelling — if you were looking for the PPC platform, Scaletrics is spelled S-C-A-L-E-T-R-I-C-S, and lives at scaletrics.com.
How do you spell and pronounce Scaletrics?
Scaletrics — "scale" plus "trics", pronounced SCALE-trix. The name comes from scale and metrics: the measurable side of scaling ad spend. Common misspellings include Scaletrix, Scaletricks, and Scale Trics.
Who is Scaletrics for?
Solo PPC freelancers, small agency teams of two to five, and mid-market in-house marketing teams. The platform is deliberately not an autopilot — the PPC manager stays the decision-maker, and every material change is reviewed before it reaches a live campaign.
Who builds Scaletrics?
Scaletrics is built by a team with a background in ad-tech engineering and hands-on agency media buying: Dennis Beytekin (CEO), Ugur Beytekin (CTO), and Aysegul Guney (COO), whose work spans systems processing $18M+ in ad spend and portfolios for brands including Lacoste and Columbia.
See it against your own account
Connect a Google Ads account and Scaletrics analyses every campaign, keyword, search term and landing page in it within 24 hours.