The Account Manager.
The PPC operator who runs the account day to day — bids and budgets calibrated, search-term reports vetted, negative lists kept clean, and every change shipped against a written hypothesis.
The Strategist.
Owns the growth thesis on each account — bid philosophy, channel mix, and where the next dollar earns the most. Signs off on every material change before it reaches a live campaign.
The Data Analyst.
Owns the measurement layer behind every recommendation — conversion modelling, attribution sanity checks, and the test designs that turn observation into a defensible call.
The Demand Generator.
Builds the audience side of the account — in-market and custom segments, lookalike scaling, and the discovery layer that finds where your next buyer is sitting before competitors do.
The Acquisition Specialist.
The day-to-day acquisition operator — compressing CPA, defending ROAS as spend scales, and pulling efficient growth out of campaigns that look saturated to a less experienced eye.
