Google Ads Conversion Rate Benchmarks: What Good Actually Looks Like Across 8 Verticals
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Google Ads Conversion Rate Benchmarks: What Good Actually Looks Like Across 8 Verticals

Industry conversion rate averages hide more than they reveal. Here are median and top-quartile Google Ads CVR benchmarks across 8 verticals — plus what the gap between them actually tells you.

74
accounts in the study set
8
verticals benchmarked
2.4%
overall median conversion rate
5.8%
top-quartile threshold overall
AG
Ayse Guney
Head of PPC Engineering
Mar 11, 2025
9 min read
Industry BenchmarksConversion RatePerformance AnalysisResearchData-DrivenBest PracticesAccount Strategy
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AG
About the author
Ayse Guney
Head of PPC Engineering

Ayse leads PPC strategy at Scaletrics — bid philosophy, channel mix, and audience architecture across 80+ brands. She personally signs off on every material change before it reaches a live campaign.

Industry BenchmarksConversion RatePerformance AnalysisResearchData-DrivenBest PracticesAccount Strategy
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