Google Ads Conversion Rate Benchmarks: What Good Actually Looks Like Across 8 Verticals
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Google Ads Conversion Rate Benchmarks: What Good Actually Looks Like Across 8 Verticals

Industry conversion rate averages hide more than they reveal. Here are median and top-quartile Google Ads CVR benchmarks across 8 verticals — plus what the gap between them actually tells you.

74
accounts in the study set
8
verticals benchmarked
2.4%
overall median conversion rate
5.8%
top-quartile threshold overall
EL
Emma Larsson
Head of Strategy
Mar 11, 2025
9 min read
Industry BenchmarksConversion RatePerformance AnalysisResearchData-DrivenBest PracticesAccount Strategy
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About the author
Emma Larsson
Head of Strategy

Emma leads strategy research at Scaletrics, studying how multi-model consensus systems outperform single-model automation across large PPC accounts. Before Scaletrics she ran paid search for three DTC brands.

Industry BenchmarksConversion RatePerformance AnalysisResearchData-DrivenBest PracticesAccount Strategy
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