Platform Walk-Through

How Scaletrics works, one scene at a time.

No PPC background needed. Scroll through each module's story to see exactly what the platform does — and why it matters — before a single number on your account changes.

How Search Term Cleaning Works
Search Term Optimization · live walk-through
STEP 01
Step 01of 05

It starts with one keyword.

Asana is a project-management app, so it bids on its own brand name. The catch: in Google Ads you don't pay for the keyword — you pay for every click it brings in, no matter who was searching.

0% · scroll to advance
Brand keyword$5.50 / click
asana
Brand keyword$5.50 / click
asana
0
real searches this month
asana project management pricing
asana yoga poses for beginners
asana app for marketing teams
easy asana poses to relax
asana flow yoga sequence
asana vs monday.com
+ 1,241 more you never picked
Spent on these clicks
$0
You pay for every click — the irrelevant ones quietly add up
asana project management pricingPricing intent$5.20
asana yoga poses for beginnersYoga — not software$2.80
asana app for marketing teamsQualified buyer$4.40
easy asana poses to relaxYoga — not software$2.30
asana flow yoga sequenceYoga — not software$2.10
asana vs monday.comComparing — unclear$3.90
Search-term report · $100K/mo account · this week
0
new search terms to review
≈ 3,200 every day — more than any analyst can read through
Reviewed by an analyst640 · 4%
Never opened — spends unchecked15,360 · 96%
A specialist can read a few hundred a day. The rest spends unchecked.
16,000 / 16,000 reviewed — every day
nothing skipped — surfacing opportunities a team could never reach by hand
658
waste terms blocked
stopped before they spend more
6
new keywords found
fresh revenue from the search-term report
10–30%
optimization opportunity
uncovered in the average account
On the largest accounts — those spending $1M+ a month — that compounds into millions of dollars in recoverable waste.
How Keyword Optimization Works
Keyword Performance · live walk-through
STEP 01
Step 01of 06

A typical account runs on dozens of keywords.

Every keyword is a bet — a phrase you're paying to show up for. A healthy account is juggling dozens, sometimes hundreds, all at the same time.

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0
active keywords in this account
Each one a bet you're paying to show up for
ppc management software
google ads automation
bid management tool
enterprise ppc platform
ad spend optimization
search ads software
ppc reporting dashboard
campaign automation
keyword bid optimizer
ads agency software
ppc audit tool
conversion tracking
automated bidding
ppc analytics
ad performance suite
+ 32 more
47 keywords · tracked by hand
~0 hrs/ week just to keep up
KeywordROASTrendStatus
ppc management software4.6xHealthy
google ads automation3.9xHealthy
ad spend optimization3.3xHealthy
bid management tool2.1xWatch
enterprise ppc platform1.4xSlipping
enterprise ppc platform↓ −67% over 6 weeks
Return on ad spend
4.2x1.4x
break-even 2.0x
It slips below break-even — and it's easy to miss among 46 other keywords.
Scaletrics · monitoring all 47 keywords
enterprise ppc platform
ROAS slipped to 1.4x — flagged for replacement
DECLINING
Replacement built automatically
enterprise google ads management
TESTING · 30 DAYS
New keywords built by AI · from your converting searches
1 click to launch
automated google ads management
not currently targeted ·intent 95
Launch
white label ppc software
not currently targeted ·intent 92
Launch
ppc tool for agencies pricing
not currently targeted ·intent 89
Launch
Each winner becomes a new stream of customers you weren't reaching before.
Every keyword watched — replacements and new tests always running
no manual tracking, no quarterly scramble
24/7
keyword monitoring
every keyword watched — nothing slips
1 click
to launch a test
new & replacement keywords live in seconds
New
revenue channels
AI-built keywords from searches you never bid on
The Team

The team building Scaletrics.

Operators and engineers who have spent years inside the high-spend Google Ads accounts Scaletrics is built for.

Dennis Beytekin
Dennis Beytekin
Chief Executive Officer

Oxford MBA and B2B SaaS marketing leader who has managed over $30M in ad spend and built customer-acquisition engines from the ground up.

Ugur Beytekin
Ugur Beytekin
Chief Technology Officer

Full-stack engineer and ad-tech architect who has built systems processing $18M+ in ad spend and recovered seven figures in wasted budget.

Aysegul Guney
Aysegul Guney
Chief Operating Officer

Seasoned agency advertiser who has run multi-million-dollar ad portfolios for Lacoste, Columbia, and 80+ brands across SaaS and e-commerce.