Owns performance across the paid channels: structure, bids, keywords, negatives, feeds.
Performance
Head of Performance
Google · Microsoft · Meta
Design 01 — Signal · Dark throughout
How we work
An open kitchen.
You see every lead we contact and every action we take on it — while it is happening, not summarised at the end of the month.
- Every person we approach on your behalf, by name and company, in a sheet you can open any day
- Every action stamped against them — sent, accepted, replied, called, booked, or dead and why
- A written weekly report that shows the work, not a dashboard that hides it
- Every account, list and domain in your name from day one, and yours if you leave
What we run
Built in days. Judged on evidence. Scaled when they earn it.
How they fit together
One sequence,
not five suppliers.
Run separately, five channels are five strangers introducing themselves to the same person in the same week.
- The connection request goes out blank — the pitch is the first message after they accept
- The call is the second touch, never the first. By the time we dial, they have seen the name
- Email follows up what the other two started, on a domain built for it
- Every touch is logged against the same person, so nobody is contacted twice by accident
Three things worth knowing
The numbers that shape the plan.
Every figure we put in front of you carries where it came from. Where the published evidence disagrees with itself — and on outbound it often does — we show you both ends rather than the flattering one.
What to expect, and when
Every channel gets built. They answer at different speeds.
Days2–4 weeks4–8 weeks6–12 months
TRACKINGfix first — every other number is wrong until it is done
LINKEDIN OUTREACHfirst conversations, from a standing start
PHONEsecond touch, after the connection
PAID ADSwaste out early, scaling later
COLD EMAILfour to six weeks of that is warmup
ORGANICcompounds, and keeps working after you stop paying
The first month
A free audit, then thirty days of the actual work.
No card, no contract. Built in your accounts, never in ours.
Day 0
The audit, written down
Read-only access is all we take. A senior strategist reads the whole account and the findings come back ranked by what each one is costing you. Yours to keep, whatever you decide next.
Day 1–30
Thirty days to judge us
Not a demonstration — the real engagement, done the way we would for a client of two years. A named strategist and analyst. Every change documented with its reasoning shown.
Day 30
You decide
Scale what worked, stop what did not, or walk. If you walk you keep the audit, the tracking fixes, the documentation and the list. Nothing is committed either way.
Week 1
Access and plan
Tracking audited and repaired. Channels agreed. First list built, domains warming.
→ the written audit
Week 2
Everything built
Each channel set up by the specialist who will run it. Paid waste removed. Outreach starts sending.
→ the change log
Week 3
First replies
Messaging begins. Phone touches on accepted connections. Copy revised on what replies actually say.
→ replies in your inbox
Week 4
A straight answer
Every channel read against the test budget you approved, on cost per qualified conversation.
→ the written read-out
Said now rather than later
What thirty days
will not do.
Thirty days from a standing start is a setup window with a signal at the end of it, not a harvest. Anyone promising a full pipeline in a month is counting something other than meetings.
Cold email at volume
Domains need four to six weeks of warmup before they can send without landing in spam. Month one buys the infrastructure; month two sends on it.
Anything in organic search
Nothing published in week one ranks by week four. That is a six-to-twelve month channel, and pretending otherwise would make everything else here less believable.
Close a deal, if your cycle is longer than a month
We measure booked conversations, not closed revenue — a deal signed inside thirty days would be luck rather than evidence.
Two ways in
Let the evidence pick, or run the one you already trust.
Option A · the default
Every channel built, the winners scaled
- We agree four or five channels against your margins and where your buyers actually are
- Each is built from scratch by the specialist who will run it
- Each runs to a test budget you approve and a window agreed up front
- What proves out gets the budget. What cannot pay its way is turned off the same week — and you hear it from us, not from the report
No setup fee, no per-channel fee, and nothing on your invoice changes when we open the next one. You fund the media; we do everything around it.
Option B
One service, run properly
- You already know which channel works and need it run well
- One channel is visibly broken, and fixing it is worth more than exploring the rest
- You have internal capacity for everything else
- Budget will not stretch to five, and spreading it thin would prove nothing
Who you actually get
Part of your team from day one.
The people who run the audit are the people who run the account. You are not handed to somebody junior once the paperwork is signed.
Each named, each owning one thing end to end — hover a portrait to see what. Your strategist and analyst are in your Slack rather than behind a ticket queue, and material changes are signed off by a named person before they reach a live campaign.
The operating rhythm
Every week has the same shape.
Five fixed points, each with a named owner, and something that lands with you on every one of them. You should never have to ask what happened.
What lands Friday
The whole ledger, not a summary
Every person contacted that week, what happened to them, and what is queued next — the same view from earlier on this page.
What lands Tuesday
A change log with reasons
Every build that went live and why. If a decision looks wrong to you, the reasoning is already written down to argue with.
Any day
A person, not a ticket
Your strategist and analyst are in your Slack. Same-day response, and they are the same two people in month six as in week one.
The next step
Nobody signs anything until a month of work has argued for it.
Read-only access to your accounts, and you have the written audit within a few working days. It is specific enough to act on without us — and that is the point.
We do not guarantee results, and it is worth being wary of anyone who does. Auctions, seasonality and your own conversion rate all move independently of us. What we commit to is the operating standard: a named strategist and analyst, changes signed off before they go live, and every account in your name throughout.