Runs the paid channels day to day: account structure, bidding, keywords, negatives and product feeds.
Performance
01
How we work
An open kitchen.
You see every lead we contact and every action we take on it while it is happening, not summarised at the end of the month.
- Every person we approach on your behalf, by name and company, in a sheet you can open any day
- Every action stamped against them: sent, accepted, replied, called, booked, or dead and why
- A written weekly report that shows the work, not a dashboard that hides it
- Every account, list and domain in your name from day one, and yours if you leave
02
What we run
Built in days. Judged on evidence. Scaled when they earn it.
03
How they fit together
One sequence,
not five suppliers.
Every channel works from the same record, so each touch builds on the one before it. Your buyer meets one company with one message, not five.
- The connection request goes out blank. The pitch is the first message after they accept
- The call is the second touch and it goes to your high-value accounts. By the time we dial, they have accepted and seen the name
- Email follows up what the other two started, on a domain built for it
- Every touch is logged against the same person, so nobody is contacted twice by accident
04
What to expect, and when
Every channel gets built. They answer at different speeds.
Days2–4 weeks4–8 weeks6–12 months
TRACKINGdaysfix first, every other number is wrong until it is done
LINKEDIN OUTREACHtwo to four weeksfirst conversations, from a standing start
PHONEthree to six weeksthe second touch on high-value accounts, after they accept
PAID ADSfour to eight weekswaste out early, scaling later
COLD EMAILsix to ten weeksfour to six weeks of that is warmup
ORGANICsix to twelve monthscompounds, and keeps working after you stop paying for it
05
The first month
A free audit, then thirty days of the actual work.
No card, no contract. Built in your accounts, never in ours.
Day 0
The audit, written down
Read-only access is all we take. A senior strategist reads the whole account and the findings come back ranked by what each one is costing you. Yours to keep, whatever you decide next.
Day 1–30
Thirty days to judge us
The real engagement, not a demonstration, done the way we would for a client of two years. A named strategist and analyst. Every change documented with its reasoning shown.
Day 30
You decide
Scale what worked, stop what did not, or walk. If you walk you keep the audit, the tracking fixes, the documentation and the list. Nothing is committed either way.
Week 1
Access and plan
Tracking audited and repaired. Channels agreed. First list built, domains warming.
Week 2
Everything built
Each channel set up by the specialist who will run it. Paid waste removed. Outreach starts sending.
Week 3
First replies
Messaging begins. Phone touches on accepted connections. Copy revised on what replies actually say.
Week 4
A straight answer
Every channel read against the test budget you approved, on cost per qualified conversation.
06
Said now rather than later
What thirty days
will not do.
Thirty days from a standing start is a setup window with a signal at the end of it, not a harvest. Anyone promising a full pipeline in a month is counting something other than meetings.
Cold email at volume
Domains need four to six weeks of warmup before they can send without landing in spam. Month one buys the infrastructure; month two sends on it.
Anything in organic search
Nothing published in week one ranks by week four. That is a six-to-twelve month channel, and pretending otherwise would make everything else here less believable.
Close a deal, if your cycle is longer than a month
We measure booked conversations, not closed revenue. A deal signed inside thirty days would be luck rather than evidence.
07
Two ways in
Let the evidence pick, or go straight to what already works.
Option A · the default
Every channel built, the winners scaled
- We agree four or five channels against your margins and where your buyers actually are
- Each is built from scratch by the specialist who will run it
- Each runs to a test budget you approve and a window agreed up front
- What proves out gets the budget. What cannot pay its way is turned off the same week, and you hear it from us rather than from the report
No setup fee, no per-channel fee, and nothing on your invoice changes when we open the next one. You fund the media; we do everything around it.
Option B
Straight onto the channels you already know work
- You have already proved where your buyers answer. We start there in week one rather than spending a month proving it again
- No exploratory budget and no test window on a channel you have already read. The money goes straight into the one that matters
- Same operating standard as Option A: named owners, the open ledger, the written week
- The rest stay on the table. Open another whenever you want one, with nothing on your invoice changing
If you are not sure which channels those are, the free audit answers it before you commit to either option.
08
Who you actually get
Part of your team from day one.
They work the way an in-house team does: in your Slack, on your Monday call, answering the same day. Not an account manager relaying your questions to people you never meet.
09
How we work with you
You will always know where your pipeline stands.
Two named people working alongside your team, and a written account of everything they do.
10
The next step
Nobody signs anything untila month of work has argued for it.
Read-only access is all we take, and nothing is signed either way.
Choose one, or all four
Every one of them free, and detailed enough to act on without us.
Pipeline & Outreach Audit
Your outbound motion end to end, from list and targeting through to a booked call.
Full-Funnel Paid Media Audit
Every account you spend in, read against what it actually returns.
Creative & Ad Strategy Audit
What you are saying, to whom, and whether any of it is landing.
Full-Funnel Ecommerce Audit
From the first impression to the second purchase, and the margin in between.
Head of Performance
Whichever you choose, it is read and written by these two, and they stay on the account afterwards.